Have you heard about the Pottermore shop? An e-book site run by J.K. Rowling? Of course something like this could only be accomplished by someone so famous, but it does seem to be an interesting twist in the way digital book distribution is evolving. More here.
"Harry Potter is the only publishing brand big enough (so far) to break all the rules about how e-bookstores work. Instead of being sold through the retailers and their devices, or even through the publishers, all sales are made through a site owned and branded by the author. Rowling and Pottermore convinced retailers to digitally support the books with device syncing, bookmarks, and all the trappings that usually are only provided for books sold through the retailers’ own sites."
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